关于如何推销自己的礼仪
在市场经济条件下,选择职业,朋友与自我价值的实现,首先面对的是推销自我的问题。在各种机遇面前,采用何种方式才更有利于把自己推销给对方呢?
(1) 虚实相间—把握你的智慧。如果你要择业,面对招聘人员表达自己的观点看法,最好不要过分实在,应适当有所保留,关键之处可避实就虚,概括应答,给对方遐想的空间,因为不同的人有不同的喜好,万一你的观念不和对方胃口,你就彻底失败了。虚实相间的应对,既能游刃有余,又可展示你的魅力。
(2) 展示个性—珍重你的人格。没有一位在事业上有所作为而却没有个性的人,而且有个性的人才容易得到别人的尊重。在应聘过程中,招聘者喜欢有个性有专长的人;在朋友交往中,人们也往往看重有个性的人,有个性才能给人留下深刻的印象。迎合与顺从,往往给人听话而无创意的印象。
(3)锲而不舍—展示你的韧性。从某种意义上讲,推销自我是一场心理战。人们的一面之交,短时间的交谈,很难深入的了解一个人,难以认清一个人的全貌。这样,在有些情况下,谁有耐心谁有韧劲,谁不放弃最后那百分之一的努力,谁就有可能成功,取得值得交往的朋友的友谊。在没能在一时展现自己真正的才能的时候,更需要这种锲而不舍的精神。
推销自己的礼仪
成功推销自己的四个方法:
1. Know exactly where you want to go.
1.知道自己想要什么
Your elevator pitch should answer three questions: Who are you? What do you do? Where do you want to go, or what are you looking for? You need to know exactly what you want to achieve or no one can help you get there.
你的电梯推销要回答三个问题:你是谁?你是做什么的?你对未来有什么计划,或者你希望得到什么?你要确切知道自己想获得什么,否则没有人可以帮你。
2. Bullet point it.
2. 简单写出重点
Write down four bullet points that explain why you're great. Discuss your work history, background, skills, accomplishments, and goals. Keep out any irrelevant details that take away from your core message.
写下能证明你很优秀的四个要点。梳理你的工作经历、背景、技能、成就和目标。把与核心信息无关的细节都剔除掉。
3. Tell them a story.
3. 讲故事
People love stories, so tell them a story. It also makes it easier for others to remember you later on.Our minds are essentially "associate machines," which means we remember things better when there's a story or association attached to the subject. In other words, if you want people to remember you, tell them a story and make sure it's good.
人们喜欢听故事,所以就告诉他们故事吧。这也让别人更容易记住你。我们的大脑本质上是“联想机器”,这意味着当一件事能让人想起故事或产生联想时,它更会被牢记。换句话说,如果你希望人们记住你,就告诉他们故事,并确保是个好故事。
4. Eliminate jargon.
4. 避免行业术语
You need to be able to explain what you do and who you are in a way that appeals to most people. This means avoiding acronyms or terminology that wouldn't be understood by someone outside of your industry.
你要能用有吸引力的方式解释你做了什么以及你是谁。这意味着避免用圈外人不理解的缩写词或术语。