商业计划书范例

接下来小编为大家整理了商业计划书范例，希望对你有帮助哦!

一、生产分析

这部分主要包括以下内容：

1. 新产品的生产经营计划;

2. 公司现有的生产技术能力;

3. 品质控制和质量改进能力;

4. 现有生产设备或将要购置的生产设备;

5. 改进或购置生产设备的成本;

6. 现有的生产工艺流程

研发阶段，例如：

Much of the time and effort at (Company) during the past XXX year period has been spent on research and XXX product/process development.

生产制造，例如：

The process used to produce (product) begins with XXX (full description).

产品性能，例如：

The acquisition cost for land and improvements is $XXX which will be allocated in XXX increments.

关于设备，例如：

This equipment is used in the processes as described and configured above to ensure yield, lead-time, and costs are sufficient to provide projected gross margin.

二、市场策略

市场营销策略极富挑战性，投资者希望了解公司的产品从生产到大最终用户手中的全过程，因此这部分应该包括以下内容：

1. 营销机构和营销队伍;

2. 营销渠道的选择和营销网络的构建;

3. 广告策略和促销策略;

4. 价格策略;

5. 市场渗透与开拓计划;

6. 市场营销中意外情况的应急对策等。

价格制定策略，例如：

The prices for our products /services are determined first and foremost by XXX (competition, costs, suppliers, manufacturers, package deals).

关于折扣，例如：

We can take advantage of volume purchases by XXX.

关于直销，例如：

The majority of sales will be through direct sales by the (Company) sales staff. (Company) anticipates hiring XXX additional sales representatives to (cover additional territories, retailers, distributors, markets, sell specific products /services).

销售渠道，例如：

By operating within these distribution channels in this manner we feel that we can maintain control of our market. In addition, we can generate growth at a reasonable pace and obtain excellent sales results.

关于顾客服务，例如：

Another service to add value is to provide warehousing of customer inventory. This allows us to book larger orders and provide faster order response.

三、市场分析

这部分内容包括行业分析、市场分析和竞争分析。行业分析包括企业所在行业概述、对行业发展方向的预测、对驱动因素的分析。市场分析的核心内容是在市场细分的基础上确定目标市场。要让投资者了解市场的规模有足够大的赢利空间和发展空间;知道市场有良好的发展前景，即所确定的目标市场在未来将会长生不衰。竞争分析中要对全部竞争产品及竞争厂家作出描述与分析。尤其要分析这些竞争对手所占有的市场份额、年销量与销售收入，以及他们的财务实力。此外还要对自己产品所具有的优势作分析，对未来市场变化趋势作预测。

介绍目标顾客购买的原因，例如：

It is easy to understand why the principal buying motives are XXX because XXX.

介绍项目标顾客的特点，例如：

Young Married Couples

Age: 35-55

Income: Medium to high

Sex: Male or Female

Family: Married or no children

Geographic: Suburban

Occupation: White collar

Attitude: Early adapters

描述产品的竞争优势，例如：

The ability to XXX (what it can do) is unique to this product/service, and our research indicates that its performance is superior to anything else on the market today.

对竞争产品做对比，例如：

Companies with competitive products/services in this market are XXX. XXX (competitor) products only operate in a XXX (limited, etc.) way.

四、组织结构

投资者考察企业时，管理是最为重要的因素。没有一支优秀的管理团队和有效的组织模式，科技成果不可能和资本很好结合创造现实的生产力。一般需要介绍的管理人员有：总裁、常务副总裁、人事部总监、营销副总裁、财务副总裁、生产部总监。对每一位关键人员用文章一个段落的篇幅进行描述就可以。介绍组织结构时要注意以下问题：

1. 主要管理人员和专业人员的发展路径是怎样的?他们具有哪些技能?

2. 公司未来的组织机构是怎样的?

3. 谁将成为部门领导者?

4. 在哪些领域的管理应该加强?

5. 报酬机制如何?

团队结构介绍，例如：

Of the XXX people who make up the development staff, there are XXX founders who hold the following positions:

XXX, President

XXX, Vice President of Finance

XXX, Vice President of Marketing

XXX, Vice President of Sales

XXX, Vice President of Engineering

XXX, Vice President of Research

XXX, Vice President of Operations

XXX, Director of Marketing

XXX, Manager XXX Development

XXX, Corporate Attorney

管理人员描述，例如：

XXX, President

XXX Degree, University of XXX

XXX’s professional experience includes many different areas in the XXX industry.

人力资源需求，例如：

(Company) development team recognizes that additional staff is required to properly support marketing, sales, research, and support functions.