英语调查报告范文

下面是小编整理的英语调查报告范文，希望对大家有帮助。

英语调查报告范文一：

I’m here today to present my research about the advertisingcampaign for the Kitchen Master microwave oven. Since this is a newproduct， our main goal is to establish brand awareness among our targetaudience， which is working women， aged 25 to 40.

According to my figures， of the working women we polled， 50% saidthey read at least one of the top-five selling women’s magazines inTaiwan. And a full 80% said they watch at least one hour of televisioneach night.

If you’ll take a look at this chart， the best media mix， then，would be a combination of TV and magazine advertisements. I suggest 60%of the budget go toward spot ads， 35% toward print ads， and 5% towardoutdoor advertising.

To conclude， even though our target audience is clearly defined，introducing a new product is always a gamble. But with the proper mediamix we can certainly lessen the chance of failure.

今天我要向各位报告的是为“大厨师”广告所做调查的结果。由于“大厨师”是新产品，我们的广告必须要在目标顾客群中，也就是25岁至40岁的职业妇女中，建立起品牌知名度。

根据我所得到的数据，接受调查访问的职业妇女中，有百分之五十的人表示，她们阅读台湾最畅销的五本妇女杂志中至少一本。而有整整百分之八十的受访者表示，她们每晚至少看一个小时的电视。

如果各位看一下这张图表，就可以知道，最好的媒体组合是，电视和杂志广告并用。我建议将预算的百分之六十拨给电视广告，百分之三十五给杂志，其余的百分之五做户外广告。

总的来说，即使我们的目标顾客已很清晰，但新产品上巿本来就像赌博，没人能有十成的把握。然而，媒体组合选用得当，我们自然会降低失败的机率。

英语调查报告范文二：

Suggested answer: (127words)

The last years of twentieth century saw the Internet being used by more and more companies as a business tool. In 1997 e-commerce was very limited earning a revenue of less than $25 billion. However, since then, there has been a steady growth worldwide. This trend looks set to continue into the next century with revenue from e-commerce rising to reach almost $200 billion by 2003.

Like e-commerce, e-business has shown steady growth with revenue tripling in the period 1997 to 2000, rising from about $50 billion to $150 billion. However, during there is predicted to be a far more dramatic increase in e-business revenue over the next three years. It is thought that by 2003 revenue from e-business will have reached over $800 billion worldwide.