商务英语信函的写作指导
在国际商务活动日益增多的今天,特别是中国加入世界贸易组织(WTO)后,越来越多的人士接触到涉外商务工作,而作为国际交往的主要语言--商务英语日显其重要性,人们须经常撰写商务英语应用文如商务信函、便函、传真稿、广告单、调研报告等.规范得体的商务信函、文件不仅展示出一个人的英语写作能力,更体现他所服务的企业或机构的形象.一封优秀的商务信函在商务活动中可以带来巨大的经济效益和良好的社会效果,反之则会破坏企业或机构的形象,甚至会蒙受意想不到的经济损失,商务英语信函在商务活动中起着举足轻重的作用.本文就在现代商务环境下,商务英语信函的语言特色及其风格进行探讨.
商务英语信函的写作指导
信函要求：
1、 研究收信人的兴趣所在
2、 采用恰当的语气
体谅对方的态度(You-Attitude) / 自我为中心的态度(I-Attitude or We-Attitude)。
3、语气自然真诚
请比较下面两组例句：
Instead of
Say
I have pleasure in informing you．．．
I am pleased to tell you／to say．．．
4、言简意赅
5、有礼有节，善解人意
礼貌用语，如your kind enquiry，your esteemed order，your valued custom
6、避免行文冗长
请比较下面两组例句:
Instead of
Say
Please see that an enquiry is conducted to determine the reason.
Please find out the reason.
7、避免陈词滥调
请比较下面的例句：
OPENINGS
Instead of
Say
Adverting to your favour
Re (your letter)
The writer, wished to acknowledge
Referring to your letter
Or
Thank you for your letter
We are in receipt of
We began to acknowledge
We have to acknowledge
We have received
We beg to inform you
We beg to think you
We are writing to inform you
We thank you
Your esteemed favour to hand
Your letter to hand
Yours to hand
We have received your letter
ENDINGS
Instead of
Say
The favour of your early reply will be obliged
I shall be glad to hear from you.
Assuring you’d our best attention at all times
We beg to remain
We remain
Awaiting the favours of your early reply
Omit all these.
MISCELLANEOUS
Instead of
Say
as per
according to
idem., inst., prox., ult.
name the month
if it is within our power
if we can
it will be our constant aim.
we shall try
of even date
of today
only too pleased to
very glad to
per
by
Please be good enough to advise us
please tell us
take an early opportunity
act promptly
yesterday' s date
Yesterday
your communication
your letter, phone, message, etc.
your good self
you
your favor
yours of the 15th
your letter
your letter of the 15th
Under separate cover
separately, or better still,
by registered post, etc.