商务英语谈判案例对话

2017-01-12

大家在学习商务英语口语时多积累经典句子,以专业的商务谈判者出场,方能把握谈判局势。下面小编整理了商务英语谈判案例对话,供你阅读参考。

商务英语谈判案例对话:实例对话

Dan Smith

是一位美国的健身用品经销商,此次是

Robert Liu

第一回与他交手。就在短

短几分钟的交谈中,

Robert Liu

既感到这位大汉粗犷的外表,藏有狡兔的心思――他肯定是沙场老将,

自己绝不可掉以轻心。双方第一回过招如下:

D: I‘d like to get the ball rolling(开始)

by talking about prices.

R: Shoot.

(洗耳恭听)I‘d be happy to answer any questions you may have.

D: Your products are very good. But I‘m a little worried about the prices you‘re

asking.

R: You think we about be asking for more?(laughs)

D: (chuckles

莞尔) That‘s not exactly what I had in mind. I know your research costs

are high, but what I‘d like is a 25% discount.

R: That seems to be a little high, Mr. Smith. I don‘t know how we can m

ake a profit

with those numbers

商务英语谈判案例对话:情景对话

Dan上回提议前半年给他们二成折扣,后半年再降为一成半,经Robert推翻后,Dan再三表示让步有限。您知道Robert在这折扣缝隙中游走,如何才能摸出双方都同意的数字呢?他从锦囊里又掏出什么妙计了呢?请看下面分解:

R: How about 15% the first six months, and the second six months at 12%, with a guarantee of 3000 units?

D: That's a lot to sell, with very low profit margins.

R: It's about the best we can do, Dan. (pause) We need to hammer something out (敲定)today. If I go back empty-handed, I may be coming back to you soon to ask for a job. (smiles)

D: (smiles) O.K., 17% the first six months, 14% for the second?!

R: Good. Let's iron out(解决)the remaining details. When do you want to take delivery(取货)?

D: We'd like you to execute the first order by the 31st.

R: Let me run through this again: the first shipment for 1500 units, to be delivered in 27 days, by the 31st.

D: Right. We couldn't handle much larger shipments.

R: Fine. But I'd prefer the first shipment to be 1000 units, the next 2000. The 31st is quite soon ---- I can't guarantee 1500.

D: I can agree to that. Well, if there's nothing else, I think we've settled everything.

R: Dan, this deal promises big returns(赚大钱)for both sides. Let's hope it's the beginning of a long and prosperous relationship.

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