商务类的英语文章
随着经济全球化的发展，与商务相关的研究越来越多。下面是小编带来的商务类的英语文章，欢迎阅读!
商务类的英语文章1
如何让你的广告反应率瞬间翻倍、甚至三倍上升?
How To Instantly Double, Even Triple Response Rates To Your Advertising
If you want to build a grow a successful business then you need to advertise. Some guru’s or whatever you want to call them say that advertising is dead or doesn’t work, which is completely ridiculous.
Advertising is and has always been a proven way to generate leads and sales. It’s a crucial component to marketing and getting more customers if you do it right from the start. It’s like anything you do in life, you need to at least learn what the heck you are doing before you can do it effectively. There are various types of advertising.
As a direct response copywriter I specialize in writing and creating ad campaigns that get people responding. I have seen throughout my career how many businesses fail with their advertising and what they are doing wrong. I have also seen how advertising can make you a massive profit if you do it right.
As I heard from Frank Kern once, “The fastest way to wealth is to turn paid advertising into profit.”
Here are some methods of advertising that are proven to work:
Facebook/Google PPC
Direct mail
YouTube ads
Classified ads
Just to name a few.
If you are advertising and you’ve never gotten the results you want from your advertising campaigns then it’s because something in your strategy is flawed. There are numerous reasons why an ad campaign can end up flopping. Not advertising your offer to the right target audience. Poor ad placement. Poor sales copy.
And one of the biggest reasons why your response rates are poor – a crappy headline. Your headline has the power to massively increase response rates to your advertising.
In this post I am going to teach you the importance of writing headlines that convert and show you some simple ways to start writing headlines that convert immediately. How your headlines are the key to getting people to respond to your ad, at least initially, and then some tips on how you can write a headline that gets readers responding.
The Biggest Mistake You Are Making With Your Advertising Is A Crappy Headline
One of the biggest mistakes businesses make when advertising their product or service is not making the most of their headline. Quite often you’ll see a headline that is simply advertising the name of the business. No one is going to respond to that.
It’s also important to note that context and the advertising medium plays a role in the kind of headline you write and how effective it is. The headline is your opportunity to make a great first impression to your prospect and is the first chance you have for selling.
Gary Halbert used to say how many prospects will decide whether or not to buy simply from reading the headline. David Ogilvy is famous for quoting, “On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.”
Your headline is your first chance you get at selling so you need to make the most of it. Read on and I’ll show you how you can do that.
The Basic Fundamentals Of A Headline That Converts
A great headline does ONE thing and one thing only – grab the reader’s attention so they start to read the rest of your advertisement. That’s it and that’s the only goal of your headline. So what is it that makes a great headline?
What makes a great headline is essentially a headline that contains the CORE BENEFIT of your offer. The core benefit needs to target a core desire of your target audience. Basically, if a reader has a problem and they read a headline that targets a core human desire they are interested in, it’s going to be extremely hard for them to ignore it. The reason this works so effectively is because it stirs up the emotions of your reader regarding something they have a big problem with and desperately need a solution for.
Eventually, if the rest of your copy is effective they end up associating their desire with your product and then the selling process is almost complete.
In the book Cashvertising by Drew Eric Whitman he explains how there are 8 core human desires that are impossible to switch off.
Survival, enjoyment of life, life extension
Enjoyment of food and beverages
Freedom from fear, pain and danger
Sexual companionship
Comfortable living conditions
To be superior, winning, keeping up with the Joneses
Care and protection of loved one
Social approval
This is what you should try to target when you write your headline. Now the next question is, how do you write a headline that effectively grabs a reader’s attention and gets them reading the rest of your copy?
Proven Methods For Writing A Headline That Converts
Throughout advertising history there has been proven headline templates that work time and time again. The following templates are perfect especially if you are a newbie to writing headlines.
Headline Templates
How To Headlines:
How to write a headline that converts in 30 minutes
How to get at least $1,000 on your tax return this year without using a tax accountant
How to get a beach body without going to the gym
Who Else Headlines:
Who else wants to know how to get 3 more new customers this month
Who else wants to know how generate an endless stream of clients within 30 days from now
Who else wants to self-publish a bestselling book on Amazon
Get Result Within Specified Time Frame Headlines
Get a rippling six pack within 6 weeks starting today!
Get 1 new lead on LinkedIn per day starting today
Get 5 new customers within 30 days using sales letters
The Truth Revealed Headlines
The truth about writing headlines that convert revealed
The truth about building sales funnels that generate leads and sales revealed
The truth about calorie counting revealed
Numbered Headlines
7 reasons why your diet is helping you to lose weight
3 reasons why you can’t build a rippling six pack and what to do about it
4 ways to eliminate approach anxiety within the next 7 days
Conclusion
So here are a few things I hope you have gotten out of reading this post.
That you now also realize how important your headlines are to the overall response rate of any of your advertising, online and offline.
Now you know where you are going wrong when you write your headlines and now have a solid blueprint for effectively writing headlines that convert.
You now understand the importance of the targeting one of the 8 core human desires in your headlines.
If you want some more proven strategies for writing headlines that convert then check out my guide, Headline Gold.
After reading this you will know how to ‘twist’ your headlines using four simple categories that makes writing headlines that convert effortless.
商务类的英语文章2
在家开网店或者自己做生意总不赚钱怎么回事?
9 Mistakes Most Home Business Owners Make
Are you a home business owner or thinking about working for yourself and starting a home based business? If so, then you have to read the following mistakes that most home business owners make. These mistakes can cause many home businesses to fail within the first year.
1. They Treat Their Job As A Hobby
Most people who want to start a home business are looking for an escape of the daily grind. Of course the idea is awesome, but you need to keep in mind that a home business still takes a lot of work. If you are going to treat your home based business as a hobby, then you might as well keep your day job, because you won’t be making a lot of money to cover your bills.
Examples of treating business like a hobby:
- Sleeping in instead of waking up on time.
- Not completing all of the scheduled tasks.
- Going out with friends during set work hours.
2. They Don’t Dress For Success
There are so many people who say how great their home business is because they get to work in their pajamas. Sounds awesome, right? Wrong! Dressing up for success and putting on clothing that you would wear to an outside of home job set the tone for the day. Pajamas and messy hair set the tone of lounging and not being productive.
If your body and mind are in a relaxed state, then it’s likely that you won’t complete your tasks. No work means no pay, so get dressed for success.
3. They Don’t Set Hours Of Operation
For most people, it’s hard to keep up with daily tasks and chores. Throw a home business into the mix and the schedule gets extremely crazy. Not setting hours of operation is the biggest mistake a home business owner can make.
Instead of randomly working throughout the day, take a look at your schedule and figure out how many hours you can work per week. Then, divide those hours into the number of days of the week that you are planning to do your work. Once you’ve figured out how many hours per day you are working, set specific time frames. If you have blocked off 8am to 1pm, then do not do anything else but focus on your work during that time slot. Of course, schedule your break time as well. Try to take about 10-20 minutes every hour to sit back, relax, take a restroom break or drink some water.
Tip: set your alarm for the time you start and finish work, as well as for all of your breaks in between.
4. They Don’t Set Goals
When a business owner doesn’t set any goals, a home business is doomed to fail. Goals help business owners be focused on tasks. Without goals, they are in the dark about how to run the business, what to do next, and how to reach their full potential.
Every home business owner should set short and long term goals. The short term goals will help to understand exactly what needs to be done each day/week and long term goals will give home business owners a vision and a passion to work towards something great.
Examples of specific short term goals:
- Write 2 blog posts per week.
- Share business with five new people per week.
- Sell X amount of products per day.
- Interact with customers on social media daily.
- Read 10 pages per day.
Examples of specific long term goals:
- Earn X amount of money this year.
- Add X people to my mailing list this year.
- Read 10 personal development books this year.
5. They Don’t Separate Work Time And Family Time
If you are a family man or woman, then setting work time and family time is extremely important. There is time for work, there is time for play, and there is time for family. Not separating these different times can lead to a lot of stress and discontent, both for you and for them.
Your family has to understand that when you are scheduled to work, you have to work. Share your schedule with them, so they know exactly when your working hours are. Similarly, when your working hours are over, don’t go running to your computer or making business phone calls.
6. They Don’t Provide Value
Many businesses fail because they constantly advertise, but don’t provide any value. Of course a big part of any business is to advertise and sell products, but in many cases it’s even more important to provide value to the customers.
Customers are looking for answers to their problems. They are seeking someone to relate to them and show them how their problem can be solved.
Here are a few of ways you can provide value to your customers:
- Give away a free e-book.
- Shoot a series of “how to” videos and give them away for free.
- Post something useful or inspirational to your blog or Facebook page.
- Ask questions and then answer them in timely manner.
7. They Don’t Grow A Social Network
Any business without a social network is likely not to survive for too long. A good social network is the bread and butter of a home business. A lot of new business owners are scared to get into social media because it’s a new frontier for them.
The more people you know and can share your product information with, the faster your business will grow. The best way to get to know people is to get on one or a few of the social media websites like Facebook, Google Plus, LinkedIn, Twitter and Pinterest. You can even give out your social media profile information to local people, so they can add you or friend you online.
You wouldn’t call all of your customers to remind them about sales, to give them coupons, or provide them with value on daily basis. Yet, you can easily do all of these things if you are connected to them on a social network, which means more sales for you.
Adding all of your contacts to an autoresponder, such as Aweber, will increase your reach even more because you will be able to deliver your messages straight your customer’s mailboxes.
8. They Don’t Create A Business Website
Although not all home businesses will fail without a website, it’s very hard to grow a business without one local place where all of your your products and services can be previewed. A website can bring new customers who live outside of your town, outside of state, and even outside of your country.
A business website can give you the following advantages:
- Display your products and services.
- Help customers find you on a social network.
- Provide value through blog posts.
- Give away your digital products.
- Capture your customers’ email addresses.
- One local place to send everyone to for more information.
- Access to non-local population.
- A website can work for you 24/7, even while you are sleeping.
9. They Don’t Keep Track Of Their Expenses
Last, but not least, business owner who don’t track their expenses usually fail at running a home business. A lot of people put way too much money into a business, but don’t cover all of their costs by selling products and services. Knowing how much money goes out and comes in is crucial to sustaining a profitable business.
Additionally, every home business owner can write off business expenses. If you don’t keep track of how much you are spending, you may be losing tax money at the end of the year. There are a number of different software and apps out there that you can use to track all of your expenses. Simply type “business expense tracker” into Google and you will be able to find different options that will fit your budget or even be free.