商贸英语教程
下面是小编整理的商贸英语教程,希望对大家有帮助。
基本信息
ISBN:10位[7504451541]13位[9787504451545]
出版社:中国商业出版社
作 者:王吉良 主编
书 名:商贸英语教程
出版时间:2005-1-1
定 价:¥29.50元
内容提要
本教材共分十章,内容涵盖贸易经济基本概念、管理过程、生产经营、人力资源、市场营销、商品配送、财政、金融、税收、证券、保险、会计、国际贸易等诸多方面。课文内容全部选自英文原版,文字规范,概念准确,表述地道,系统性强,课文既包含丰富的专业知识,又涉及大量的专业词汇,且难度适中,专业特色明显。
本教材除主课文外,每课课后均配有专业词汇表作为本课语言学习重点。课后的填空练习主要针对课文篇章理解设计,专业术语与专业知识同时兼顾。英汉和汉英专业术语和段落互译练习旨在帮助学生提高专业方面的书面交际能力。为扩大阅读量,每课中还配有一篇独立的补充材料,由学生课下阅读。
目录
UNTI1BUSINESSANDECONOMICSYSTEMS
BUSINESSBASICS
DEMANDANDSUPPLY
FORMSOFBUSINESSORGANIZATION
ECONOMICSYSTEMS
MACROECONOMICGOALS
PERFORMANCEOFECONOMICSYSTEMS
UNIT2MANAGERIALPROCESS
MANAGEMENTANDTHEWORKOFMANAGERS
MANAGERIALFUNCTIONS
MANAGEMENTBYOBJECTIVES
UNIT3PRODUCTIONANDOPERATIONSMANAGEMENT
THEPRODUCTIONPROCESS
PRODUCTIONPLANNING
INVENTORYCONTROL
PRODUCTIONCONTROL
QUALITYCONTROL
PRODUCTIVITY,AUTOMATIONANDCOMPUTERS
UNIT4HUMANRESOURCEMANAGEMENT
THEORIESRELATEDTOHRMANAGEMENT
THEHUMANRESOURCEFUNCTION
HUMANRESOURCEPLANNING
EMPLOYEERECRUITMENTANDSELECTION
EMPLOYEETRAININGANDDEVELOPMENT
PERFORMANCEEVALUATIONANDCAREERDEVELOPMENT
EMPLOYEECOMPENSATION
FRINGEBENEFITSANDEMPLOYEESERVICES
PROMOTIONS,TRANSFERSANDSEPARATIONS
UNIT5MARKETINGMANAGEMENT
MARKETINGMIX
SEGMENTINGTHETARGETMARKET
MARKETINGRESEARCH
PRODUCT
BRANDING
PACKAGING
PRICING
UNIT6DISTRIBUTIONANDPROMOTION
DISTRIBUTIONCHANNELS
WHOLESALING
RETAILING
PROMOTION
ADVERTISING
PERSONALSELLING
SALESPROMOTIONS
PUBLICRELATIONS
UNIT7MONEY,BANKINGANDTAXATION
MONEYANDMONETARYSYSTEM
THEU.S.FINANCIALSYSTEM
THEU.S.BANKINGSYSTEM
FUNCTIONSOFTHEU.S.BANKINGSYSTEM
THEFEDERALRESERVESYSTEM
NEWDIRECTIONSINBANKING
TAXATION
TYPESOFTAXES
SECURITIES
UNIT8SECURITIESANDINSURANCE
UNIT9ACCOUNTING
UNIT10INTERNATIONALBUSINESS
主要参考书目